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True, but I don't think it necessarily follows that they'd pay for the same content digitally.

One thing the web has shown us is that people still value tangible things differently to non-tangible things.

You also have to consider the reason's people paid for newspapers... it might have been the only way to get reliable content... to purport a certain image, social status or political allegiance... to keep in-line with peers - did you see this? did you read that?.. simply to pass time.

If you have a smartphone and five minutes to waste, you can cover all those bases without paying for a news article. You can use Facebook, Reddit, Youtube and discussion forums for subjects that interest you, for example.

Remember in the 90s when online store catalogues were pretty much just uploads of print catalogues - designed with pages of content and no search functionality. Or when people tried to make 'online malls' - directories of stores people might want to use in one visit, like they would a brick and mortar mall? They didn't work because the analog to digital conversion isn't just a straight upload process. It's much more complicated than that.

People interact with and consume digital content different to paper content. Just uploading and charging a few pence to read isn't going to work IMHO.



Music is somewhat intangible and widely available for free, but it appears it is also moving to a pay subscription model successfully.




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