Your startup hires a hacker. The hacker earns a salary. So why does he get to have equity, too?
It's not a matter of principle here, it's a matter of how bad the bargain is in reality. In my example, the employee receives a decent guaranteed pay but low percentage of the upside. The founder receives low guaranteed pay but more upside. The label though receives most of the upside and most of the guaranteed pay too.
"So, the labels charge the bands for everything they do for them? So why do they then also take 90% of the income?"
Because, as the article explains, many bands (presumably most of them) never pay back what the label invested. If TMJ never earns them a penny, they have to cover their losses with those who do.
According to the article TMJ probably earned the label back all the money they lent them, but from a different revenue stream. The loan doesn't get paid back from all the money the band generates, but from a small percentage of it.
Let us say that an album sale makes $6 for the label and $3 for the band, then the label first takes the $6 and then also takes the $3 to pay down the advance. So even though that album sale in effect gave the label $9 in revenue, they only decreased the loan by $3. So in this example the losses from a 90k$ advance will be completely recovered after 10k sales, but the band will still 'owe' the label until they've made 30k sales. So just because a band still 'owes' a label hundreds of thousands of dollars, that does not mean that the label lost that money.
The labels, are, in effect, lending the money the band needs to start and promote itself. If you give me 100K today and I give you back 100K three years from now, I won't expect you to think we are even.
However if I gave you 100K today to start a company with the condition that I get 60% of every sale you make plus you still have to pay me back the 100K out of your 40%, then it is certainly possible for me to make out very well from the deal even if you never actually manage to pay me back the full loan. At what point we are considered "even" is of course up for debate.
The $100K are used to promote the product, so it is just an investment for the label -- which may be eventually fully paid from the band's money. It looks like a sweet deal to me.
Plenty of businesses have multiple ways of billing.
If you order repeat bank statements from your mortgage bank, are they not allowed to charge you for postage??
As far as the article can show, Warner Bros is out $300K on the deal with little prospect of getting it back. That's presuming the digital download sum was actually $92,000 instead of $65.
You missed the bit where he points out that 90% that Warner take off the CD sales are not deducted from the advance. In his figures Warner only had to sell 15,000 of each CD to break even (which the author seems to suggest they did). At this point the band will still be in the red with the label but the label wont be in the red with the band.
You don't get it. Why does WB deserve to earn any money from sales, if they don't put in a single cent of their own? Every cent they put in, they charge to the artists. So why do they deserve to make any money at all?
Sure, it's in the contact. But it's morally wrong.
LOL! Lecturing me on "not getting it" is not a nice or effective tactic.
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WB put in advance money to make the albums in the first place. Nothing morally wrong there.
Further, lets say that 90% fee on current sales goes into the pool of money for signing new bands who might be successful. Nothing morally wrong there.
WB does not necessarily blow it all on Cocaine binges and executive Porsches.
The numbers are scary: WB claims to be $300k out but they're not accounting for a sizable revenue stream. The post mentions the band earned $12k in 5 years from albums they control, and they expected the albums WB control to earn 2-5X more. Assume 5x$12, and you'll get closer to $200k.
Do that over quite a few years, and they'll end up owing the band money while the band members are alive. Keep telling them $62 over five years and they'll never ever need to write them a cheque.
Sounds more like a court case with WB and not a blog post whinging about the terms. HN Post calculations are worth the paper they're written on.
If anyone is owed multiple $100K, for any reason, there should be motivation to hire a legal team to ask for it. Those sorts of cases happen successfully all the time, and the band guy should start his own action.
But he'd need to be nursing circa $500K loss for him to be $100K in credit by the time the settlement was awarded
There is an interesting interview with the producer of Babylon 5 where in theory he is owed 10's of millions because he traded salary for a large slice of whatever profit showed up.
However, the contract was written so they could do some accounting tricks and make it look like the show was a net loss. He knows the game well enough to know he was never going to see the money. But there was an odd moment where an executive happened to mention the actual billion in profit from the show. And he said something about his cut. At which point the executive said something about how it was still in the red. Even though as a producer he know how much the show cost, he could read the subtext and in the interview he said "I want to keep working in Hollywood and I know the game."
However, if he took them to court he could probably get a large payout at the cost of never working in Hollywood again.
They apparently tried to pull something similar with Peter Jackson and the billions of dollars from LOTR, though Jackson did end up taking them to court.
A mortgage has an interest rate set (in part) by an idependant body. This is generally below 10%. You will find that this deal we're discussing is the other way round the label slicing off 90% off the actual sales. That is their "interest charge" for the loan they provided.
If we're going to stick to this mortgage comparison: do you think it would be fair if all the banks colluded to charge interest rates starting at 90%?
Right/wrong, morally/legally that doesn't bother me. Is it fair? That's the question. The answer IMO is "No".
This is what riles me, especially when as a consumer it is very difficult to find this kind of information so it is difficult to make "fair" purchases to stop this kind of thing.
The difference between a home mortgage and a record label's advance is that the value of the home being mortgaged is relatively stable. If I borrow $450K to purchase a $500K house, and then I can't make my payments, I am likely to still have a house with a market value close to $450K. (OK, in many parts of the US today this is not true, but at least that was the bank's expectation when they authorized the mortgage.)
If a new band approaches a record label for a contract, the label knows how much it will cost to produce and promote their album, but given the fickleness of the public taste, they don't know whether that album will sell ten thousand copies or ten million. And after the band has sold ten million albums, it will have a lot more negotiating leverage in the next round of contract negotiations.
So the record label has every incentive to lock the band into a contract that grabs as much as possible for the label. Bands that only sell a modest number of copies get screwed by this arrangement, but if the band members only expected to sell a modest number of copies of their album, they wouldn't be seeking a deal with a major record label to begin with, right?
> A mortgage has an interest rate set (in part) by an idependant body.
That's typically not true in the US....
> This is what riles me, especially when as a consumer it is very difficult to find this kind of information so it is difficult to make "fair" purchases to stop this kind of thing.
Actually, it's pretty easy. If you're buying in a store, it's almost certainly from a "rip-off record company".
The base interest rate is set by the government and the banks can whack on whatever margin they want (including negative for a period)
Do you think it's "fair" that banks offer Interest Only[1] mortgages, where you the householder can pay off 100% of the price of the house... and then owe the bank the same amount again?
I understand why you are riled... but see my other post about my friend who offered better terms to bands and got no business[2]
Yea, I used to work in the mortgage industry. Interest only mortgages are there for people who have investments to cover the cost but just to want to ensure the liability doesn't increase.
What is unfair is selling these mortgages with endowment plans as a "dead cert" to consumers like banks did in the 80s in the UK. They were all successfully sued and settled in the late 90's / 2000s.
In the UK the council that sets interest rates is an independant entity.
You seem to miss the difference between "legal" and "morally defensible". Sure, bands with no knowledge of business or law (most of them) can sign horrific contracts tremendously skewed toward the advantage of the record labels, all perfectly legal. But that doesn't make it right.
What is it with lecturing me about missing stuff...???
Come on. I have a different viewpoint. I happen to think it is completely "morally defensible" thank you.
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One of my best mates at University (in Sydney) graduated in Law and set up business helping unsigned Bands on equitable terms for low fees.
Unfortunately for him, there were not enough bands who sought his low-cost, equitable contracts. They preferred the expensive, "morally-indefensible" contracts with terrible terms.
My friend is now a primrary school-teacher and enjoying life a lot more.
What do you have to say about that? Or will you just say I'm "missing something"? or "you don't get it"
I think InclindedPlane was referring to the fact that the article emphasizes that Warner Bros. technically is not out $400k. They've recouped their expenses from the TMJ loan by taking 90% of the band's profits throughout the years. There is no negative cash flow here.
What they are missing, however; is the payment from the band. Presumably they agreed to pay back the full amount out of their pockets in the original contract. And where does their personal income flow from? Royalties. This is how I see the numbers if they were to pay back the loan:
Gross Profit: $4,000,000
TMJ Share: 400,000
Warner Share: 3,600,000
TMJ Profit: $0
Warner Profit: $4,000,000
Warner Bros. will essentially make a 10x ROI before TMJ earns a dime. Just because bands willingly sign these contracts does not make them morally defensible. The record labels are clearly making a killing off artists who simply break-even, and I think people are finally starting to realize this...perhaps your friend's business was just ahead of its time.
To be fair, the record label profit is more like 1/3 of the revenue, not 100%. Still, compared to 10-15% less every expense imaginable, they make out far better (even on "unrecouped" bands) than the artists.
Well they definitely can't make 100% of the revenues since they do incur expenses. What I'm saying is that in order for the band to make enough money to payback the loan, their music would have to gross $4,000,000 in profits. I'm assuming that the band receives 10% of all profits from sales. So $400,000 / 0.1 would be $4,000,000 going to the record companies (3.6 mill they pay themselves, and the other .4 is the repayment from the band). I know this is an oversimplification of the process but I'm simply emphasizing the corrupt nature of the labels here.
You get a profit if you make an investment, but if you charge for all your services, you didn't make an investment, so why do you deserve a profit?
But, I guess it works, since people are doing it.