I asked this in the Techcrunch comments but I'm thinking it will be more visible here:
In terms of the iPhone app, how do they trigger anything without having to keep your iPhone on and in their app the whole time? Other than that I am sold.
The iPhone has to be on and the app open for it to work. No way around this limitation without 1) jailbreaking 2) digging around in private apis or 3) applying to be an approved accessory maker.
In terms of the iPhone app, how do they trigger anything without having to keep your iPhone on and in their app the whole time? Other than that I am sold.