I find this sort of thing really quite clever - I wonder how much of a factor it is in the decision process, do they tailor it in specifically or is it just a nice extra; what sort of money are we talking?
My best guess with 2mins of [re]search: Let's suppose they hold on average $10 per month per customer that's unused, Nexus 5 sold between 3-5 million units, apparently. So for Nexus 6's on their Fi plan they're likely only looking at the invested benefit of $30M (USD)? Google probably have that sort of cash down the back of the sofa, would they even bother investing the float? Or are my guestimations just way off??
UK utilities I've always assumed are doing this hence the wilder and wilder over-estimation of bills in order to hold more customers cash. Wonder how much Google will push the "let us hold your cash, you'll get back what you don't spend" line in order to have more cash to play with. How evil are they prepared to get to hold some extra pocket change?
My best guess with 2mins of [re]search: Let's suppose they hold on average $10 per month per customer that's unused, Nexus 5 sold between 3-5 million units, apparently. So for Nexus 6's on their Fi plan they're likely only looking at the invested benefit of $30M (USD)? Google probably have that sort of cash down the back of the sofa, would they even bother investing the float? Or are my guestimations just way off??
UK utilities I've always assumed are doing this hence the wilder and wilder over-estimation of bills in order to hold more customers cash. Wonder how much Google will push the "let us hold your cash, you'll get back what you don't spend" line in order to have more cash to play with. How evil are they prepared to get to hold some extra pocket change?