The middle class in first world countries, maybe. Try spending some time in the developing world. Lower cost of living means that "middle income" families can live comfortably on less income. But the costs of large capital goods, e.g. computers and cars, is not lower.

Imagine your average laptop cost $5k - $15k. Would you consider it a big deal if you could get a decent <$1k laptop? That's the equivalent situation.