This a case of you seeing in the video what you want to see. Practically every advertisement ever created has happy people using a product. This is just a device meant to make life easier - stop overthinking it.
The difference is that while most advertisements show people happily using a product, this one shows people becoming happy merely from the act of purchasing. I also got a very uneasy "consumer junkie" vibe from it.
Of course, it's in Amazon's best economic interest to normalize and associate good feelings with the ideas of endless consumption and perpetually repeating purchasing.
The buttons are to assist with repeat purchases that we All make and that are a hassle for most of us. Detergent, toilet paper, razors, etc. It's not a matter of whether we buy these things - we all do - it's How. And for a lot of us the How is still inconvenient. This is not the perfect solution but that's the problem it seems to want to solve. It IS a problem of Remembering to purchase. How do we make it easier for people to purchase those core items they frequently run out of?
The only "junkie" vibe I got from this was the k-cups.
There should be a button for the construction of Moai and another for a family set of inflatable row boats complete with solar-powered floating kitchen (the latter delivered by amphibious drone, of course).
Clearly, as a species, we have not yet learned anything about the collapse of civilizations, and in so doing, proceed to another Tragedy of Commons at a gentle pace, because it's "not an emergency." ("Boiling frog" parable.)
Carbon emissions need to be cut drastically, and this product sets a terrible example contrary to that.
