Competition is always great. So here are my problems with Paddle:
1. Too much hidden information. The main page should specify the pricing because that's the first thing we all look at. Yes, I know about the pricing page. But a click away is one too many. And I couldn't find a list of supported countries. If I don't know the cost and if I can get it, I'm not going to waste time asking.
2. You're cheaper than FastSpring now. But when FastSpring started it was a lot cheaper and more dynamic. You're competing with PayPal, not FastSpring. And PayPal is charging 2.9% + $0.30. So start where FastSpring started, not where it is after a couple years of growth. A bonus would be to find cost-effective ways to handle different price points. A 5% fee is ok for a $5 sale, but for a $1000 sale it's a bit too much.
3. Not sure how to say this in a more diplomatic way, but your store forms look spammy. Maybe the cluttered elements, maybe the asymmetrical design. You should talk with a designer and create something cleaner and nicer. The purchase forms are the last step of a sale. If they are not perfect, the client can easily change his mind. At least this is how I feel as a seller.
Good luck. And find ways to do things better. Innovation always attract people.
1. Interesting, we don't usually get that, and maintain a fairly detailed pricing page + FAQ (https://www.paddle.com/pricing) perhaps we should link to this from the homepage.
2. I don't agree that we're trying to compete with PayPal on price. Paddle is intended to be a premium product (and thus we charge a premium over PayPal for example). Paddle handles: VAT/ Tax collection + remittance, digital product delivery and all order-related customer support for you (plus a bunch of other features and tools). We don't aim to compete with PayPal, however there is a crossover in our services. In terms of the pricing aspect, we're flexible/ open to different pricing scenarios. While a $1,000 transaction size is certainly uncommon, I do agree that this requires a little more thought on the pricing front.
3. On the checkout side of things, I find that incredibly surprising! :) We're typically told how beautiful our checkout process is (and it typically converts 2-3x higher than a usual checkout page). Could you ping over a purchase form that you're looking at? (or email me: christian@paddle.com) as I'd love to get a slightly more detailed critique.
1. Too much hidden information. The main page should specify the pricing because that's the first thing we all look at. Yes, I know about the pricing page. But a click away is one too many. And I couldn't find a list of supported countries. If I don't know the cost and if I can get it, I'm not going to waste time asking.
2. You're cheaper than FastSpring now. But when FastSpring started it was a lot cheaper and more dynamic. You're competing with PayPal, not FastSpring. And PayPal is charging 2.9% + $0.30. So start where FastSpring started, not where it is after a couple years of growth. A bonus would be to find cost-effective ways to handle different price points. A 5% fee is ok for a $5 sale, but for a $1000 sale it's a bit too much.
3. Not sure how to say this in a more diplomatic way, but your store forms look spammy. Maybe the cluttered elements, maybe the asymmetrical design. You should talk with a designer and create something cleaner and nicer. The purchase forms are the last step of a sale. If they are not perfect, the client can easily change his mind. At least this is how I feel as a seller.
Good luck. And find ways to do things better. Innovation always attract people.