If you eat a sugar pill with an "imprint of camomile" and it makes you feel different, it's neither the sugar nor the imprint, but your own belief that does that. However the "evidence based medicine" may conclude it was the spirit of camomile or the lovely sperical shape that made all the difference. Evidence must be supplanted by the reliable reproduction of the results with all variable factors accounted for. Otherwise it's just guessing.
A lot of "alternative medicine" is just not science, and simply does not work. Unless you consider being temporarily "cured" by your own endorphins as an instance of evidence based medicine.