> They produced a great stable OS, worked hard, then it was making billions of dollars. Ok, what next? Institute 4 day weeks? (maybe not a bad idea, but I am being hyperbolic here a bit).
It's really a business problem. Once you have a successful high margin product, investors expect you to continue making those numbers. If you sit on your duff then competitors will catch up and you find yourself in a low margin commodity market.
But is it isn't always obvious what to develop, especially once the low hanging fruit is gone. Sometimes there isn't a right answer and the market is simply mature enough that it's destined to become a commodity market.
And if you can't find something good to do, people have an aversion to doing nothing. So instead they do something bad.
It's really a business problem. Once you have a successful high margin product, investors expect you to continue making those numbers. If you sit on your duff then competitors will catch up and you find yourself in a low margin commodity market.
But is it isn't always obvious what to develop, especially once the low hanging fruit is gone. Sometimes there isn't a right answer and the market is simply mature enough that it's destined to become a commodity market.
And if you can't find something good to do, people have an aversion to doing nothing. So instead they do something bad.