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The Amazon email marketing experience (getvero.com)
9 points by runcougar on Dec 2, 2014 | hide | past | favorite | 1 comment


Really fascinating breakdown and some really good ideas to take away if you are running a startup. The bit about frequency and habit forming was new to me. Now I know how to start regularly flossing. My dentist will be happy.

I also realised I don't get any of these emails. I've completely unsubscribed from all marketing emails long ago. Nice to see that preference is being respected. Of course some of the transactional email semi masquerading as marketing we'll give a pass to for the time being.

The only unwanted emails I do get are from the various Amazon partner/affiliate programs. I signed up to the various programs (US, UK, CA, DE, JP, FR) a number of years ago for a specific idea I had, but it never took off. Now I can't delete those affiliate accounts and I'm not allowed to unsubscribe from all those French, German, etc, emails from Amazon affiliates, so instead they get sent straight to the spam/bin using a Gmail filter.




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