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I honestly don't think Apple ever does something accidentally related to marketing. Everything is planned and executed to perfection. You can say a lot about Apple, but they're very good at marketing and "accidentally" stealing attention (remember that guy "leaving" his unreleased iPhone in a bar?).


Like the firmware update (iOS 8.0.1) that completely disabled cellular and the touchid reader on iPhone 6?

Looks like QA is slipping heavily these days.


Granted, that was not good, but I did mean marketing-related accidents only.


Jobs told on stage that FaceTime was going to be an open standard, and anyone could connect to it. Granted, WWDC is a developer conference but a WWDC keynote is still very much a marketing event.


You are giving them way too much credit.


This is the same company that recently released an iOS update that broke touchID (and WiFi?) for their brand new phones. Humans aren't perfect.


> (remember that guy "leaving" his unreleased iPhone in a bar?)

Yes, remember how hard they went after Gizmodo because of it?


As much as a portion of my mind wants to think this leak was a well timed attempt to draw tablet news in their direction mere hours after Google released information about theirs, I honestly believe it was just a mistake. Apple gains nothing by releasing this information a mere 24 hours before their big announcement. This is just a mistimed button click.


The first screenshot "accidentally" shows the specs of their new devices.


Apple messing up on tech? Yep. Apple messing up on marketing? Much less likely. This leak is about as accidental as me.


> Apple messing up on marketing? Much less likely.

U2 album.


> This leak is about as accidental as me.

That doesn't say much, does it? I don't know you, were you accidental? :-)




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