Yeah, this guy makes no sense. Let's throw away our personal life for more work. He brands himself as a 'personal branding expert' yet you can't find any links to what this guy actually did, or what his history is. He mentions his sister, yet never mentions her name. I have no idea of this is a kid who grew up in Chicago in squallor, or grew up rich in New York. On LinkedIn he says he went to Babson College in MA. At this point I think he's doing a bad job honestly.