Step 1: Have the stenographers at the Washington Post publish your scary press release as "news" full of emotionally charged hyperbole like "Apple will become the phone of choice for the pedophile".
Step 2: After the next telegenic kidnapping / bombing / school shooting, claim "I told you so" as the perpetrator would have been stopped if not for a secure phone / encrypted chat / requirement to get a warrant.
Step 3: 95% of the public demands mandatory backdoors, criminalizing strong encryption, and warrantless dragnet surveillance.
Step 2: After the next telegenic kidnapping / bombing / school shooting, claim "I told you so" as the perpetrator would have been stopped if not for a secure phone / encrypted chat / requirement to get a warrant.
Step 3: 95% of the public demands mandatory backdoors, criminalizing strong encryption, and warrantless dragnet surveillance.