The "faceless aliens" story is about real people walking around with masks on. The story itself points that out: Close inspection of the pictures rules out an alien invasion - small perforations around the eye areas of the masks allow the people beneath to see the world outside.

It then goes on to speculate that they're part of a viral marketing campaign or celebrities in disguise.

Lightweight and lowbrow, sure, but they aren't just making up tabloid lies.