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Many of the taxi drivers (Bay Area, California) that I worked with had to pay 8.5 - 10% for their credit card charges in the bay area, they absolutely despised taking credit cards - they all quickly switched to Square, and I've never had any issues providing them with cards anymore.

The food truck by our company does about $500/day, or about $10,000/month. There has to be reasons other than the $20/mo that has encouraged them to go with Square instead of a merchant terminal.

I'm wondering if the 2% you are quoting is available to all businesses - sounds like the merchant check might be a bit more challenging for taxis/food trucks.

Totally agree with you on the Ease of Use - Square is vulnerable there. I'm surprised nobody has licensed Apple's lightning connector to connect to a more robust card terminal yet.



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