The problem is, without establishing a beachhead in gaming, there's no real path towards adoption. You can't just leapfrog the gamers and expect to build a market with other stuff that might or might not turn out to be compelling: gaming is VR's no-brainer killer app.

People are going to be buying this for games first, and when a critical mass assembles, other stuff. So, this is either a very, very long range bet, or a misguided one.