It seems like he may be making a play to get this acquired by Google so that they can offer a desktop app. That's why the branding. I can't think of a better way to get Google's attention than to blatantly violate their trademarks - though it might be the legal department, not M&A, that reaches out to him :-)
Right - an embedded webview with some window dressing. But it seems like they don't want to handle it, as they've made clear. So why not shell out a few bucks for one that's already made?
That's not an insult, it's supremely awesome that this is even possible and that this dev made it happen. I'm using it now. But there are a few of these types of things for Google Music, there's a similar Chromebook app.
Because they would need to support it. Plus all the other reasons why they don't have a native desktop client now. Like the strategic goal to establish Chrome as an app platform.