I absolutely think it can be. I think it mainly depends on who you work with at the enterprise software company. Its exciting to work around smart and highly motivated people, even if the product is a seemingly "boring" B2B application to us web hacker types.

Before I started working at my current company all I thought of as "cool" was startups and cutting-edge B2C web services companies. It really expands your horizon when you get the chance to work at an awesome enterprise software company who is solving a real business need..

Business software CAN be cool..