It's behind a paywall, but basically the article is suggesting that the success of House of Cards is down to Netflix's data mining.
"In the case of House of Cards, the data signalled that fans of the original BBC series also liked Spacey and Fincher. Those findings were pivotal in the decision to invest $100 million (£62 million) in 26 episodes. This, say pundits, could be the start of a television revolution."
"In the case of House of Cards, the data signalled that fans of the original BBC series also liked Spacey and Fincher. Those findings were pivotal in the decision to invest $100 million (£62 million) in 26 episodes. This, say pundits, could be the start of a television revolution."