People who read no further than headlines will have trouble regardless. The solution to that is not "release fewer press releases so that people have fewer opportunities to be confused".
Gen pop don't get smarter if you don't make them think. Confusion can be useful and in this case likely a good bit of medicine. Grade school education level of understanding on anything is pretty useless and implying that they cant do better insults pretty much everyone. Hence the d/v's.
That's the definition of how the general public interacts with a piece of news.