I seriously doubt he wants to consult for them. This is good PR for him. He's written off American Airlines as a client potential client and a past customer.

He comes across as arrogant and full of himself. The redesign is nice, but not ground-breaking brilliant, and I can already hear him shrug and say, "well, that's stupid" when he's told that a certain change has to be made for a certain reason.

yeah and as a previous comment said, he has thrown a lot of functionality out of the window. http://news.ycombinator.com/item?id=614952

Not so popular..? I was trying to argue the point that this isn't necessarily good PR for him.

Good point, I didn't think of that.

One of the hardest things to do when hiring a consultant is to figure out what they're like to work with ... will they have a good attitude, work well with people, understand and listen to requirements etc. Surprisingly to some, many companies value this kind of thing very highly.

I don't think he intended to land them as clients. This is more to showcase his skills and gain publicity. A page from 37 signals playbook. I think he has few good points about the user experience. However, the hyperbole turned me off.

I agree with you, but ironically the post reads like he's trying to land them as clients.