With clones of Stripe poppin' up everywhere, I think the niche advantage would be to be able to scale the service to a number of other countries where this type of service is either expensive or unavailable (please come to Australia! - I know there is "pin", but we wouldn't mind a cheaper alternative without any monthly fees!)
We use Braintree, but it's a payment gateway in Australia not a full stack solution. You still need to provide your own merchant and account and deal with the endless hassles that come with it. Merchant accounts are really the hard part of accepting money in Australia at this point.
Oh well...