Mission: Allow anyone [or anything] connected to the internet to move money quickly, safely & at the lowest cost possible.
Fantastic mission statement: clear, concise and it sounds almost impossible to do.
Although they didn't like my take on it when I was at a certain unmentionable payments company, it was my intuition several months ago that a price war is inevitable in this space. Whatever company initiates it will be the one that gains enough momentum from the tail to scale efficiencies best. Namely: any and all efficiencies that are "left over" after price for fellow companies in the space to compete on (great support, a beautiful API, etc.) Dwolla's aggression here shows that they understand the future of money transfer.
Fantastic mission statement: clear, concise and it sounds almost impossible to do.
Although they didn't like my take on it when I was at a certain unmentionable payments company, it was my intuition several months ago that a price war is inevitable in this space. Whatever company initiates it will be the one that gains enough momentum from the tail to scale efficiencies best. Namely: any and all efficiencies that are "left over" after price for fellow companies in the space to compete on (great support, a beautiful API, etc.) Dwolla's aggression here shows that they understand the future of money transfer.