ok, Appgratis was "curating" the apps, and their reviews were quite funny sometimes, but still, their business model was not "editorial", you need to pay to get reviewed. And why would you do that? Well...to boost your rankings within the App Store.
With that developer/advertiser money Appgratis can then do their own paid promotion to acquire more downloads, then go back with an even bigger claim to advertisers/developers and resell that inventory. This is basically an arbitrage model and i can understand why Apple wouldn't like that.
Anyway, they've got $13M to pivot, so they should be fine.
ok, Appgratis was "curating" the apps, and their reviews were quite funny sometimes, but still, their business model was not "editorial", you need to pay to get reviewed. And why would you do that? Well...to boost your rankings within the App Store.
With that developer/advertiser money Appgratis can then do their own paid promotion to acquire more downloads, then go back with an even bigger claim to advertisers/developers and resell that inventory. This is basically an arbitrage model and i can understand why Apple wouldn't like that.
Anyway, they've got $13M to pivot, so they should be fine.