The really annoying thing is not that these rules are selectively enforced or that they are bullshit to begin with. The really annoying thing is that you could have a business that is legit under today's rules and that next week Apple will update their terms-of-service and that the week after you will be out of business.
AppGratis was doing a-ok under the 'old' rules and with the 'new' rules under the previous reviewers. Suddenly they're dead in the water because the 'new' rules forbid some behaviour (which given the apps popularity serves a need both on the consumer side and on the business end) which you may actually get a pass on during a review, and which then gets turned around a few weeks later.
If you're currently a successful vendor of any app in the appstore you may want to look carefully at what your 'plan B' is, just in case.
AppGratis was doing a-ok under the 'old' rules and with the 'new' rules under the previous reviewers. Suddenly they're dead in the water because the 'new' rules forbid some behaviour (which given the apps popularity serves a need both on the consumer side and on the business end) which you may actually get a pass on during a review, and which then gets turned around a few weeks later.
If you're currently a successful vendor of any app in the appstore you may want to look carefully at what your 'plan B' is, just in case.