If it's a "startup", then no: monetization should not be an afterthought.
If it's just a project (even if its a very involved project) that you'll benefit from in other ways, then maybe.
Right now, I'm (barely) working on a (project|potential startup) that I know that me and a few friends will have a ton of use for. I have a few ideas re: how to monetize it, but it's less of a concern for me right now. Right now, I'm just building a killer project for less than 100 people to use. If other people find it useful, awesome. If they don't, my goals will be reached with the project anyways.
Right now, I'm (barely) working on a (project|potential startup) that I know that me and a few friends will have a ton of use for. I have a few ideas re: how to monetize it, but it's less of a concern for me right now. Right now, I'm just building a killer project for less than 100 people to use. If other people find it useful, awesome. If they don't, my goals will be reached with the project anyways.