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Apple does have a "halo car."

It's the Retina MacBook Pro.

Most people aren't willing to spend $1700+ for a laptop, with that case and that screen. They'll pick up one of the Airs or the old style MBPs. The Retina MBP is nice to look at when browsing at the store, and subconsciously, they know they'll have it in 3 years when the technology trickles down the product line.

To Apple, it's not about raw performance. It's about the total package. Which is unfortunate, because it means they're willing to make concessions in performance.



When you take the top standard MBP and bump its memory to 8gb and give it an SSD, it costs more than the Retina.

I do see your point, especially with the top end retina, but the retina line isn't way out there in the way a Pro is beyond an iMac.




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