So they juuuust squeaked back into profitability last year; probably mainly due to the slowly improving economy (games are luxury items and folks are only now cringing less when they spend on them).
It's hard to know yet whether this ugly launch was actually a bad move for them; dollars don't lie and they appear to be paying enough to get some heavyweight execs.
> So they juuuust squeaked back into profitability last year; probably mainly due to the slowly improving economy (games are luxury items ...
The jury is still out on how the economy affects video games.
It's often argued that video games perform similarly in recessions to the 'sin industries' - alcohol, cigarettes, gambling, etc. Some quick googling found plenty of articles about whether the video game industry is 'recession proof', but nothing I found unequivocal enough to cite.
2012: $76M 2011: ($276M) 2010: ($677M) 2009: ($1088M) 2008: ($454M)
So they juuuust squeaked back into profitability last year; probably mainly due to the slowly improving economy (games are luxury items and folks are only now cringing less when they spend on them).
It's hard to know yet whether this ugly launch was actually a bad move for them; dollars don't lie and they appear to be paying enough to get some heavyweight execs.
[1]: http://investor.ea.com/sec.cfm [2]: http://files.shareholder.com/downloads/ERTS/2357335259x0x590...