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> "So eventually keeping a game 'alive' starts generating negative money"

When a game nears that point, the publishers can theoretically push a patch that removes the "must be online" components and/or allows connection to self-run servers, so the community can keep it alive.

I'm aware of a few companies actually doing something like this. Years ago, Parallax/Outrage/Volition (of the Descent series) went out of their way to give the community the assets they'd need to keep the series alive.



Perhaps, but companies like that are the exception, not the rule. I fully expect that companies like EA don't give a warm bucket of spit about anything past the initial phase during which a game will be sold.



A FB game that was used as marketing for their AAA game is not the same as "freeing" a AAA game, though.




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