You have a more narrow view of what Kickstarter is than most, and more narrow than Kickstarter itself. All they say about themselves is, "Kickstarter is a funding platform for creative projects." If you don't like it don't fund it, but if it is any consolation, big projects like this bring a lot more eyeballs and money to Kickstater, and will end up helping smaller projects get funded. I had never funded anything until Doublefine Adventure, but now I found at least one thing a month.