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" but large applications/sites with so many users are not the place to test it."

I am not so sure. Why not just A/B test anyway. You just might get stunning non incremental progress.

Or if that is too radical, just focus test. Or something other than just rejecting non incremental designs.



We actually do a/b testing. I don't work with the ui folks much, but we're always running tests like this. It's why you sometimes see some design/functionality feature appear for like one search and then poof you don't see for a while if at all.




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