This is just a free article on how I (with help) wrote and rewrote a landing page. I'm not selling a course on copywriting. Just sharing my experience.
A free article that is about a service that helps to improve conversion rates by making it easier to provide free articles. Which finishes with a call to action to convert the reader to the service = mind blown/Startup Inception.
I personally think seeing the iterations and tweaks was fantastic. Seeing both the process in both text and visuals was where the gold was for me.
The only thing I was thinking when I saw the final/current design was that it would sense to me for the reader to scroll (slightly) to be able read "Your funnel has a hole in it". You've created suspense/tension with the headline and a more effective resolution might be with a physical action by the user, rather than just by reading. It might help to get them commit to the rest of the page.
Thanks for putting this out there Nathan, much appreciated.
