I know little about the Indian systems but reading this article and comments makes me think that entrepreneurs there don't really know the customer yet. Talking about "educating the customer" does not bode well for startups with no IP, especially when the education is regarding the customer's online behaviour and not the product itself.

All in good time, I suppose. Good luck to you all. Meanwhile, I'll enjoy the show from the sidelines for another couple of years.

Also, whats up with all you guys on HN using the word 'shallow'? Someone explain that please...I don't get it. It's used 3 separate times in this thread.