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Progess is slow, and it's hard to get people to change, etc, but Boxee seems extraordinarily dedicated to getting real partners onto its service, and serving as much legal content as they can. I do think that they might be overstepping or at least stepping out of being "professional" by just integrating things like Hulu content, basically "rogue," but it's what they have to do to get a userbase and to get the buzz that they have.

But now, they're here, and they want to play. There is a service and a userbase who are all clearly invested in supporting your legal content, sitting here staring content providers in the face. Surely entertainment hubris or ego will get in the way of things actually going smoothly in a situation like this, but its one of those times where I wish everyone would just shut up, play ball, and make money.



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