They should try and pull dick moves like this all the time. If they get caught they can score a 9 in customer relations by retreating. If they don't get caught they got away with something. Can't fail!
multiple times = very bad strategy. I recall AOL releasing a lot of customer data and not getting too much flak because of how they handled it, I think facebook is walking on thin ice for a while when it comes to how they deal with their users information.