Of course it failed, nobody want to shop at a limited selection with mandatory signing up amazon store that closes at like 8.

But a 24/7 data driven store that is a last resort would have succeeded.

Put slop bowls at business areas, Junk food where there are clubs for drunk people.

Moving season in college town, put some stationary and some tools for DIY stuff.

In valentines cheap wine and chocolate for the singles, and flowers with top rated gifts for couples.