If you've got great content, I would just follow you. Or someone I follow would follow you, and through the network it would lead to discovery. I want your content, so unless you charge for it, nobody's paying anyone.
If someone wants me to ingest something novel from far outside my network, one way to gain reputation might be to pay a microtransaction fee. I'd be free to choose to set that up as a part of my ingestion algorithm. Or maybe my peers do it, and if they "upvote" the content, I see it.
If my peers start acting poorly and sending spam, I can flag disinterest and my algorithm can naturally start deboosting that part of the network.
With such systems-level control, we should be able to build really excellent tooling, optimization, and statistical monitoring.
Also, since all publications are digitally signed, your content wouldn't have to be routed to me through your node at all. You could in fact never connect to the swarm and I could still read your content if you publish it to a peer that has distribution.
> If someone wants me to ingest something novel from far outside my network, one way to gain reputation might be to pay a microtransaction fee.
Nice in theory. In practice spammers will plant malware to steal microtransaction money from random people and push paid content down your throat for almost nothing.
When you propose a novel model that will fix all the current problems, the first thing you need to think is how a bad actor would exploit it.
I don't agree. I think the chief problem with advertising is that it is extremely repetitive. I'm not, in principle, opposed to being informed about new things relevant to my interests existing. In a world that is completely oversaturated with content, it is hard to gain traction on something new with word-of-mouth alone, even if it is of very high quality. There is a point to being informed about something existing for the first time (maybe I'll use it), and there is a reason why people would have to pay to make use of that informational system (the barrier to entry is necessary to make the new thing stand out in the ocean of garbage).
Advertising is never going to inform you - it is by definition about persuasion, not information. An advertisement is always designed to try to convince you to buy a different product than you would rationally choose yourself. Even a seller in a physical market telling you their tomatoes are very sweet and juicy is simply trying to get you to buy: they have no idea, and don't care, if their tomatoes really are sweet and juicy (and definitely not sweeter and juicier than all the others tomatoes in the market), they just think you're more likely to buy from them if you hear that.
> An advertisement is always designed to try to convince you to buy a different product than you would rationally choose yourself.
Perhaps you could consider toning down the absolutism. This is true in many or most cases, but certainly not all cases. Let's take, for example, video games. I can afford to purchase any game that interests me, and do. However, I often go several months between new game purchases, because I am not aware of any games that interest me that I do not already own. An advertisement for a game does not need to convince me to purchase it over an alternative product, it simply needs to make me aware of its existence and broadly convey what the game is about so that I will know whether it matches my specific game interests closely enough to investigate further.
Particularly in the modern world of hyper-specialised interests, it's quite easy to get into a niche of a hobby where you have found and already purchased all of the things you are aware of. As another example, there are hyper-specific novel genres where there are at most a couple of dozen entries in that genre and you are able to read every single entry in it. You are still interested in that genre, and will likely purchase anything else in it, should you become aware of it. Enter the benevolent advertisement, which makes you aware of its existence in a mutually beneficial way wherein you get more of the content you are interested in consuming and the creator gets money.
> An advertisement for a game does not need to convince me to purchase it over an alternative product, it simply needs to make me aware of its existence and broadly convey what the game is about so that I will know whether it matches my specific game interests closely enough to investigate further.
I agree that it does not need to do more than inform you - but that doesn't mean it won't do more. Please show me a single advertisement for a game that doesn't use bombastic language, show highly selective graphics, or appeal to a sense of nostalgia. I for one haven't seen one, even ones for the niche indie games I respect the most. Sure, not all commercials are equally deceitful, but they are all meant to be persuasive more than informative.
I don't exactly go around saving advertisements, but plainly informational ones do exist here and there. Off of memory, an example of an indie game trailer I think is well-made is that of Wargroove[1]. It's a simple and clear clip reel of gameplay showing off a variety of content and features, and if I recall correctly, advertisements for it were simply smaller slices of the trailer. I think there's nothing offensive about advertisements like this existing (although, that said, the number of times I wish to see such an advertisement is still exactly once).
I will grant you that this type of advertisement is indeed benign (though if I were really really really nitpicky, I could claim that the pace of gameplay shown in the trailer is probably not indicative of how you'd play the actual game, and I'm not sure if the music is part of the game soundtrack).
Still, I think this is such a tiny minority of real advertisment that it's barely worth mentioning. For example, here is a trailer for the original The Binding of Isaac, which (while being an interesting piece of art in itself, which many ads are) is stil clearly not just meant to inform consumers about the game, but instead is meant to sell a certain image of the game that it may or may not invoke in you:
I'd also note that advertisments for artistic products such as games are some of the most ambiguous about the line between informative and persuasive, as the "feel" (atmosphere, tone, persuasive storytelling etc) of the final product is an intrinsic part of its value in a way that is not relevant for, say, produce, or consumer goods. It could be argued, for example, that the Story trailer for Elden Ring captures a real and important part of the appeal of that game, despite it including 0 details about the gameplay, and despite it being entirely original footage and dialog that is not in any way part of the game itself. The same ambiguity doesn't exist about an ad showing the glamorous lifestyle of someone who gets a mobile phone plan from company X, in contrast.
If someone wants me to ingest something novel from far outside my network, one way to gain reputation might be to pay a microtransaction fee. I'd be free to choose to set that up as a part of my ingestion algorithm. Or maybe my peers do it, and if they "upvote" the content, I see it.
If my peers start acting poorly and sending spam, I can flag disinterest and my algorithm can naturally start deboosting that part of the network.
With such systems-level control, we should be able to build really excellent tooling, optimization, and statistical monitoring.
Also, since all publications are digitally signed, your content wouldn't have to be routed to me through your node at all. You could in fact never connect to the swarm and I could still read your content if you publish it to a peer that has distribution.