It's always seemed to me to be targeted at people too young/poor to buy a house. What does rocket mortgage want with random people's financial statements? Of course when you actually do take out a mortgage you find that you're forced to give up an absolutely shocking amount of personal info (usually via very insecure feeling channels). So if you are offering mortgages you don't have to do all that extra work/advertise so much on tv to get data.

Genuine question because as mentioned I don't use the product (nor do I care enough to rabbit hole).