I think it's just TikTok eating them alive[1] globally (let's face it, microblogging is simply inferior to short form video when it comes to creating stimulating content), along with the self-own of making themselves overtly The Right-Wing Site and alienating half of the US audience. Musk himself even said:
> "For Twitter to deserve public trust, it must be politically neutral, which effectively means upsetting the far right and the far left equally?
So clearly he knew he was making the site undeserving of public trust and reaping the rewards of that.
Also, the site is leaning into creating content that's overtly immoral and downright felonious in many jurisdictions, and this is likely going to catch up with it this year. I would bet this current bad news for them is just the beginning.
> "For Twitter to deserve public trust, it must be politically neutral, which effectively means upsetting the far right and the far left equally?
So clearly he knew he was making the site undeserving of public trust and reaping the rewards of that.
Also, the site is leaning into creating content that's overtly immoral and downright felonious in many jurisdictions, and this is likely going to catch up with it this year. I would bet this current bad news for them is just the beginning.
[1] https://www.statista.com/statistics/1294062/social-media-yea...