This isn't true at all if you're working on maintaining a web app. When ease of hiring and getting tasks done quickly have become the priority it's because the business has let too much work pile up. It has very little to do with the money unless it's a small startup.
Frontend skills are misunderstood by most of HN because it's a hard role that directly involves business and product wants. There's a ton of hiring (and firing) because it's not easy to find the right people who can communicate about the work clearly with non-devs, navigate the office politics, know what to push back on or when to ask questions, and still write good code.
I agree that maintaining web apps is an entirely different set of skills, though in my experience (mostly small and mid size companies) PMs come in with massive projects and huge changes constantly and management has to say yes to a few. I try my best to shield my devs as much as possible from the politics but usually my teams are still ending up with huge 4-5 sprint frontend projects. It's extremely hard to find devs who can create simple technical designs when there is absolutely any frontend complexity (especially things like wizards, why are wizards so hard for people...). My standard these days for a "good hire" is anyone who can handle these sorts of projects without a huge amount of help.
Frontend skills are misunderstood by most of HN because it's a hard role that directly involves business and product wants. There's a ton of hiring (and firing) because it's not easy to find the right people who can communicate about the work clearly with non-devs, navigate the office politics, know what to push back on or when to ask questions, and still write good code.