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"And plenty of these plumbers and barbers and cafes probably do great work and treat their employees well. Do you really want to read articles about all of them? I don't. What makes a company newsworthy (unless it's as a case study) is its size, or potential size."

The real world is a better movie. Real people, real work, real life make for interesting stories. I would much rather read about healthy business, regardless of size, than sizeable business, regardless of health. Jason Fried was on target.



So I guess you spend your afternoons reading blue chip 10-k's? Didn't think so.


Just Sunday afternoons. Haven't for awhile. Keen to get back into it. All the best with the work at Etsy.


Apologies, that 3AM comment came off more dickish than I intended. Was meant to be a joke implying there is reason people don't write stories about simple, successful companies: they're boring.




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