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If the Facebook IPO ratchets down the breathless nonsensical exuberance in the funding landscape, I will personally like to shake Zuck's hand.

I'm also okay with people turning off from the "whole social media thing". Any reasonably savvy marketer has known for some time that social media advertising isn't worth anywhere the amount that heavy-intent advertising is worth (say, search engines). It's about time the public cottoned on to this.



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