I started out as a freelance marketer, selling WordPress websites to small businesses.
Over time, more and more of my clients began demanding CRM systems and automation.
Eventually, I expanded my technical skill set and studied computer science.
Conclusion:
Learn marketing — not just advertising, but things like positioning, understanding customer needs, and even cold calling.
Or: get someone on your team who does understand marketing.
Current market needs (from my perspective) that a tech freelancer can solve and "easily" sell:
Over time, more and more of my clients began demanding CRM systems and automation.
Eventually, I expanded my technical skill set and studied computer science.
Conclusion:
Learn marketing — not just advertising, but things like positioning, understanding customer needs, and even cold calling. Or: get someone on your team who does understand marketing.
Current market needs (from my perspective) that a tech freelancer can solve and "easily" sell:
Websites for small businesses
CRM systems and automation
AI agents for mid-sized businesses