By the by, one quirk of poor language handling that I think it probably harming YouTube is advert language.
Every one of my subscriptions is an English language channel, and my language choice on all Google properties (where possible) including YouTube is English. It's not hard to judge that English is my favoured language.
And yet... every video advert I receive when travelling is served in the local country's language. It doesn't especially bother me, since I actively avoid listening to adverts (and indeed, now pay for Premium lite to avoid them almost altogether) but it's a weird not-so-edge case that I'd have thought a company as large as Google might have addressed already. They've absolutely got the tech to deliver adverts in any language. (And it could be powerful: imagine receiving adverts for local businesses in your native language while on holiday.)
Every one of my subscriptions is an English language channel, and my language choice on all Google properties (where possible) including YouTube is English. It's not hard to judge that English is my favoured language.
And yet... every video advert I receive when travelling is served in the local country's language. It doesn't especially bother me, since I actively avoid listening to adverts (and indeed, now pay for Premium lite to avoid them almost altogether) but it's a weird not-so-edge case that I'd have thought a company as large as Google might have addressed already. They've absolutely got the tech to deliver adverts in any language. (And it could be powerful: imagine receiving adverts for local businesses in your native language while on holiday.)