That's kind of what I'm getting at with the line "I guess good can come of anything", but I suppose I'm instinctively wary of 'good causes' with a media spearhead.
e: I just read more closely - The Oatmeal is apparently raising funds for an existing organisation, and the IndieGoGo funds go directly to them. In this case I fold, this is definitely a good use of his fame.
