I'm trying to fathom this level of disregard for marketing savvy coming from a guy who works for Apple, and I just can't do it.

You, sir, have blown my mind.

Or maybe he is fascinated by Tesla's life and is willing to use his own publicity powers to help a related cause? But no, that doesn't make any sense.

He loved attention yesterday too. He's a viral marketing guy and this is what he does.

If I get a few good laughs a month out of giving the guy some attention, I'm okay with that.

I'm curious, in what way is a famous person (made famous by their own creative works) using their existing fame to raise money for a good cause an "attention getting scheme"? Seems pretty common place.

For one, the "more information" link is just a link to his blog, not even a specific post.

Thank goodness for that!

I can't help but hate the guy. I just can't help myself there.