The companies suing Amazon Japan requested damages of approximately 280M JPY, or approximately 2M USD. Of course, this is not a lot of money given Amazon's scale, but the companies tried to recuperate lost profits.
With that said, the discussion on Yahoo News is mostly in agreement with the opinions shared in this thread: given Amazon's scale, a fine of 35M yen is equivalent to no penalty.
With that said, the discussion on Yahoo News is mostly in agreement with the opinions shared in this thread: given Amazon's scale, a fine of 35M yen is equivalent to no penalty.