> There is very little actually wanted SMS comms between users and businesses.
In total SMS sure. And those corps that send the 90% pay TCR so they can keep sending that unwanted SMS. TCR is a good fit for the biggest spammers.
Conversely, 100% of the SMS I send to my customers are wanted; they pay to support them and SMS is how they want that to happen.
My customers have their own customers - who also want to comm using SMS.
For us, TCR has mostly killed off our SMS access to ur customers. None of my MNVO lines carry SMS any longer, because of the onerous TCR compliance burdens.
Likewise my clients can no longer SMS their customers - even though it has long been an expected part of their relationship.
To recap:
1) TCR harms small biz who send wanted, necessary and consensual SMS.
2) TCR also protect bulk senders of unwanted SMS senders, because they have paid for that protection.
Vigorously throwing shade at 1 while voicing no meaningful objection to 2 seems like an unfortunate position.
In total SMS sure. And those corps that send the 90% pay TCR so they can keep sending that unwanted SMS. TCR is a good fit for the biggest spammers.
Conversely, 100% of the SMS I send to my customers are wanted; they pay to support them and SMS is how they want that to happen.
My customers have their own customers - who also want to comm using SMS.
For us, TCR has mostly killed off our SMS access to ur customers. None of my MNVO lines carry SMS any longer, because of the onerous TCR compliance burdens.
Likewise my clients can no longer SMS their customers - even though it has long been an expected part of their relationship.
To recap:
1) TCR harms small biz who send wanted, necessary and consensual SMS.
2) TCR also protect bulk senders of unwanted SMS senders, because they have paid for that protection.
Vigorously throwing shade at 1 while voicing no meaningful objection to 2 seems like an unfortunate position.