I think with the drop off in usage we are seeing an initial concept that was flawed BUT I think Fanning and Parker are definitely onto something innovative. A few tweaks and Airtime could be a hit. The overriding concern for most folks is clicking the button and having to talk to a complete stranger. Airtime should refocus and offer the ability to chat with specific people and pay them for their time. (e.g. entrepreneur wants 10 mins w/ Harjeet Taggar) This type of strategy instantly values each person's time based on supply and demand, creates a place to earn extra income for folks with knowledge and provides a more streamlined way for people to get advice and start conversations that are important to them. Just my 2 cents.