I sometimes feel like blogging in the developer world has become something that you copy from the great masters of the craft. Many famous devs blog about the craft. Same in the tech entrepreneur bubble.
i remember times when blogging was as casual as having an instagram account. Then there were times were you would blog stuff that could potentially be helpful to others. Like a problem with configuring our linux audio device that ou were finall able to fix.
For all these topics there are now established communities. The blogosphere is now divided into company blogs (for SEO, maybe also to tell a story or amuse people), and peesonal blogs. And of these personal blogs, some try to copy their role models in writing and thinking (a good way to become inauthentic and lose touch with yourself) and a minority manages to write whatever comes to their mind, no matter how awesome it reads and how many people will like the idea that is transported.